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Introduction
China’s live commerce market is evolving rapidly, and overseas brands are seeking strategies to maximize revenue during live sessions. Optimizing average order value (AOV) requires a combination of audience insights, intelligent product recommendations, and dynamic engagement strategies. This article explores practical ways to increase AOV while enhancing customer experience.
1. Understanding Viewer Behavior
1.1 Engagement Analysis
Tracking audience interactions, such as comments, likes, and watch time, allows brands to identify high-interest products. By understanding what drives engagement, hosts can focus on items likely to increase basket size.
1.2 Purchase Pattern Recognition
Analyzing historical purchase data helps brands detect patterns in product combinations. AI tools can suggest bundles or complementary items to encourage higher-value purchases.
2. Personalized Product Recommendations
2.1 Real-Time Suggestions
During live sessions, AI can provide hosts with instant recommendations tailored to individual viewers based on browsing or purchase history. This ensures that each customer sees products most relevant to their interests.
2.2 Dynamic Upselling and Cross-Selling
AI identifies opportunities for upselling premium items or cross-selling related products. This approach increases AOV without disrupting the natural flow of the live session.
3. Incentives and Promotion Optimization
3.1 Tailored Discounts
AI tools can offer personalized discounts based on user engagement and purchase behavior. This encourages viewers to buy more items or higher-priced products.
3.2 Bundling Strategies
Creating smart product bundles based on AI insights increases perceived value and motivates multiple-item purchases. Overseas brands can strategically combine popular and premium items to drive AOV.
4. Case Study: Japanese Skincare Brand in China
A Japanese skincare company leveraged AI to optimize live session offers and recommendations. By analyzing viewer behavior and automatically adjusting product bundles, the brand increased AOV by 27% over three months. Personalized upselling encouraged multiple-item purchases, resulting in higher revenue per session.
Conclusion
Optimizing average order value in China’s live commerce market requires intelligent audience insights, real-time product recommendations, and dynamic incentives. By leveraging AI, overseas brands can deliver personalized experiences that drive higher revenue and strengthen customer engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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