(Source: https://pltfrm.com.cn)
AI-powered technologies are increasingly becoming a key asset in executing successful live product launches. Here’s how businesses are leveraging AI to enhance their launch strategies.
- Personalized Viewer Experiences
AI allows for the creation of highly personalized experiences during live product launches. In 2024, a renowned skincare brand used AI to deliver customized product recommendations and interactive features based on real-time data analysis of viewer preferences. This personalization led to a 25% increase in viewer satisfaction and a higher conversion rate.
- Optimizing Event Timing and Reach
AI technology helps in optimizing the timing and reach of live product launches. For instance, a major electronics company utilized AI to analyze global time zones and viewer activity patterns. This data-driven approach allowed the company to schedule its live event for peak viewing times across different regions, maximizing global reach and participation.
- Enhancing Visual and Interactive Elements
AI enhances the visual and interactive aspects of live product launches. A leading auto manufacturer employed AI tools to create dynamic and interactive 3D visuals during its product launch event. This advanced visual technology engaged viewers more effectively and contributed to a more memorable launch experience.
Case Study: A Case of Successful AI Integration
In 2024, an international beauty brand incorporated AI into its live product launch strategy. By using AI to monitor and respond to live viewer feedback, the brand was able to make real-time adjustments to its presentation. This agile approach resulted in a 40% increase in live-stream viewership and a notable rise in post-event sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
