(Source: https://pltfrm.com.cn)
Understanding Audience Behavior with AI
AI is reshaping how brands in China gather and utilize audience insights during live-streaming events. These insights are invaluable for creating tailored content that resonates with viewers, driving both engagement and sales.
How AI Improves Audience Insights
- Data-Driven Personalization: AI tools analyze data from viewer interactions to create personalized content recommendations during live streams. This ensures that each viewer receives content that is highly relevant to their interests.
- Enhanced Viewer Segmentation: AI allows brands to segment their audience based on behaviors, preferences, and interaction patterns. This segmentation helps brands tailor their content more precisely, improving the effectiveness of their live-streaming efforts.
- Predictive Audience Trends: AI can predict upcoming trends by analyzing historical data. Brands can use these predictions to stay ahead of the curve, ensuring their content remains relevant and engaging for their audience.
Case Study: JD.com’s AI-Enhanced Live-Streaming
JD.com has successfully implemented AI to gain deeper audience insights during their live-streams. By analyzing real-time data, JD.com’s AI system identifies viewer preferences and adjusts content to better align with audience interests.
During a recent electronics live-stream, AI detected a high level of interest in smart home devices among a specific viewer segment. JD.com adjusted its content strategy accordingly, focusing more on these products, which led to a significant increase in both viewer engagement and sales.
Conclusion
AI-powered audience insights are revolutionizing live-streaming in China by enabling brands to deliver more personalized and engaging content. Brands that leverage these insights effectively can expect higher engagement and better ROI from their live-streaming campaigns.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
