(Source: https://pltfrm.com.cn)
The Chinese New Year is a significant period for e-commerce, and AI-powered live streaming is enhancing the festive shopping experience. Here’s how AI is optimizing live-streamed events during this crucial season.
- Festive AI-Driven Engagement
AI technology is revolutionizing engagement during Chinese New Year live streams. In early 2024, a major retail brand used AI to create interactive festive content. Viewers participated in live-streamed activities such as virtual red envelope giveaways and real-time product customization. This approach resulted in a 40% increase in viewer interaction and a notable rise in festive sales.
- Personalized Holiday Recommendations
AI enhances personalization by analyzing consumer behavior and preferences. For instance, a leading beauty brand utilized AI to offer tailored product recommendations during its Chinese New Year live stream. This personalization led to a 30% increase in conversion rates, as viewers received suggestions that aligned with their holiday shopping needs.
- Real-Time Customer Insights
AI tools provide real-time insights into customer behavior during live streaming events. A prominent electronics retailer employed AI to monitor viewer interactions and feedback during its Chinese New Year event. The insights enabled the retailer to adjust its live-stream content dynamically, improving viewer satisfaction and increasing sales by 35%.
Case Study: Chinese New Year Live Streaming Success
In early 2024, an international fashion brand integrated AI into its Chinese New Year live-streamed event. The AI-powered tools offered interactive features such as virtual try-ons and festive-themed games, enhancing viewer engagement and leading to a 45% increase in sales compared to the previous year.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
