(Source: https://pltfrm.com.cn)
Introduction
For overseas brands, acquiring new customers during Chinese New Year is both an opportunity and a challenge. High traffic volumes are accompanied by fierce competition, and without precise targeting, marketing spend can be wasted. AI live-streaming offers intelligent targeting, automated engagement, and actionable insights to drive customer acquisition efficiently. With over 10 years of experience helping overseas brands localize in China, we outline key strategies for maximizing customer acquisition during CNY 2026.
1. Precision Targeting for Festive Shoppers
1.1 Audience Segmentation for CNY Campaigns
AI can segment audiences based on demographics, past purchase behavior, and seasonal interests. A German electronics brand targeted gift-buying consumers with AI-driven audience segmentation on Douyin, increasing live-stream conversions by 38%.
1.2 Predictive Product Recommendations
AI predicts which products resonate with specific segments during CNY, helping brands adjust live content dynamically. This ensures overseas brands highlight high-demand items such as premium gifts or festive bundles, boosting sales efficiency.
2. Driving Engagement with AI Features
2.1 Gamified Seasonal Promotions
Integrate AI-powered games and interactive contests that reward viewers with CNY-themed incentives. A Canadian luxury skincare brand saw engagement rise by 50% using AI to optimize prize allocation during live sessions.
2.2 Real-Time AI Chatbots
AI chatbots can handle customer queries instantly during live streams, from product details to purchase guidance. This reduces friction in the buying journey and ensures overseas brands maintain consistent engagement.
3. Conversion Optimization with AI Analytics
3.1 Cross-Selling and Upselling During Live Sessions
AI can recommend complementary products to viewers in real-time, increasing basket size. An Italian gourmet brand increased average order value by 25% by highlighting pairing options for CNY gift sets.
3.2 Automated Incentive Triggers
AI tools can dynamically provide discounts or free shipping to users showing purchase intent but delaying checkout. This reduces cart abandonment and maximizes sales during peak holiday traffic.
4. Operational Efficiency and Multi-Channel Scaling
4.1 SaaS Dashboard Integration
AI live-streaming platforms with SaaS dashboards allow brands to manage inventory, track performance, and optimize campaigns across multiple platforms efficiently.
4.2 Streamlined Multi-Session Management
Automated scheduling enables overseas brands to run simultaneous live streams, coordinate hosts, and ensure consistent messaging without manual overhead, critical during the high-volume CNY period.
Case Study: A Swedish Baby Care Brand Acquires New Customers Through AI CNY Live-Streams
A Swedish baby care brand entering China faced challenges converting viewers into new customers during prior festive campaigns. By leveraging AI live commerce:
- AI audience segmentation targeted parents in high-potential cities.
- Gamified promotions and AI chatbots maintained high engagement.
- Multi-platform simultaneous broadcasts expanded reach efficiently.
Within two months of CNY 2026, the brand increased new customer acquisition by 60%, reduced marketing spend per acquisition by 28%, and successfully built a loyal holiday shopper base.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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