(Source: https://pltfrm.com.cn)
Introduction
The convergence of advanced technology and live commerce is reshaping the landscape of tech product marketing in China. Brands are finding new ways to engage audiences and boost sales through innovative strategies.
1. Maximizing Reach with AI Integration
1.1 Targeted Advertising
AI helps brands reach their ideal audience by analyzing data and personalizing advertisements for live commerce events.
1.2 Enhanced Discovery Features
Smart algorithms ensure that the most relevant content is pushed to potential customers, increasing the likelihood of engagement.
2. Creating Immersive Shopping Experiences
2.1 Augmented Reality (AR) Showcases
Brands use AR to let viewers visualize tech products in real-world settings, enhancing the shopping experience.
2.2 Virtual Product Demos
AI-driven virtual demos provide detailed walkthroughs, addressing customer queries in real-time.
3. Driving Conversions with Strategic Pricing Models
3.1 Time-Limited Discounts
Offering exclusive deals during live events creates urgency, prompting immediate purchases.
3.2 Bundle Offers
Combining complementary tech products into discounted bundles encourages higher cart values.
4. Establishing Customer Loyalty Post-Event
4.1 Follow-Up Campaigns
Using post-event email campaigns and personalized offers keeps customers engaged after the live stream ends.
4.2 Feedback Mechanisms
Collecting and addressing customer feedback ensures continuous improvement in future live events.
Case Study: A Wearable Tech Company’s Success Story
A wearable tech brand leveraged AI-powered live commerce to demonstrate its latest smartwatch features. The live stream included AR showcases, influencer endorsements, and exclusive time-sensitive discounts, resulting in a 70% increase in pre-orders and substantial media coverage.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
