(Source: https://pltfrm.com.cn)
Introduction
China’s metaverse retail market will exceed RMB 800 billion in 2025, and the killer application is AI-driven livestreaming inside fully immersive virtual stores. Overseas brands that combine Douyin/Taobao metaverse spaces with always-on AI hosts are seeing 6–12× higher engagement and average order values than traditional 2D livestreams.
1. Fully Immersive Virtual Flagship Stores Chinese Consumers Crave
1.1 360° Brand Worlds Built in 14 Days Leading Chinese metaverse SaaS platforms now let overseas brands launch a complete virtual mall with interactive showrooms, gardens, and VIP lounges in under two weeks.
1.2 Spatial Audio + Haptic Feedback Integration Consumers wearing Quest 3 or Apple Vision Pro feel the texture of fabrics and hear directional sound as the AI host walks beside them.
2. AI Hosts That Guide Like Real Luxury Shopping Assistants
2.1 Natural Language + Gesture Interaction The AI understands voice commands, points to products, and even accompanies shoppers into virtual fitting rooms with perfect Mandarin fluency.
2.2 Memory Across Sessions When a customer returns the next day, the AI remembers “You loved the beige trench coat last time—here’s the matching scarf.”
3. Seamless Commerce Inside the Metaverse
3.1 One-Click Purchase Without Leaving VR Payment happens via floating Alipay/WeChat Pay widgets—no headset removal required.
3.2 Real-World Delivery in 1–3 Days Orders placed inside the metaverse ship from the same bonded warehouses used for regular livestreaming.
4. Explosive Traffic from Platform-Native Metaverse Portals
4.1 Direct Jump from Douyin & Taobao Live A “Enter Metaverse Store” button appears in regular livestreams, instantly teleporting thousands of viewers.
4.2 Lower CAC Through Viral Share Moments Users screenshot their avatar trying clothes and share to Moments/Xiaohongshu, driving free secondary traffic.
Case Study: French luxury brand L’Atelier Paris generated RMB 380 million in 90 days with metaverse livestreaming
Launched in September 2025 on Taobao’s Yuanverse, their AI host “Camille” guided 1.8 million unique visitors through a virtual Paris flagship. Average session time hit 28 minutes and AOV reached RMB 4,800—430% higher than their 2D livestreams.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
