(Source: https://pltfrm.com.cn)
Introduction
In China’s crowded digital landscape, capturing attention is only half the battle—true success lies in helping consumers discover the products that best suit their needs. AI-powered live-streaming is reshaping this discovery process by making it smarter, more personalized, and more timely. For overseas brands unfamiliar with local shopping behaviors, these technologies offer a new gateway to visibility and relevance.
1. Using AI to Surface the Right Products for the Right Audience
Precision Audience Targeting:
AI systems leverage user profiles, viewing patterns, and search behavior to ensure that your live-stream reaches consumers who are actively exploring similar categories. This significantly improves the chances of first-touch discovery.
Product-Matching Algorithms:
Rather than relying on generic product catalogs, AI analyzes the visual and spoken content in streams to auto-match viewer interests with SKUs, ensuring relevant items are suggested in real time.
2. Visual Search and AR Integration for Faster Recognition
AI-Based Object Recognition:
When a product is displayed on-screen, visual AI can identify it, retrieve relevant info, and trigger pop-up overlays for immediate interaction. This dramatically reduces discovery friction.
Augmented Reality Trials:
AR-enhanced live-streams allow consumers to preview how products (e.g., lipstick, glasses, furniture) would look on them—bringing the showroom into their hands and making exploration seamless.
3. Enhancing Stream Navigation to Support Product Exploration
Dynamic Chaptering:
AI breaks down long live-streams into clickable product chapters post-broadcast, so consumers can directly navigate to the items that interest them.
Search-Enhanced Replays:
Replay content becomes searchable, allowing viewers to find streams using keywords like “hydrating serum” or “minimalist sneakers” even after the session ends.
4. SaaS Integrations That Turn Discovery into Sales
Smart Inventory Linking:
Connected SaaS tools sync livestream content with real-time inventory across platforms. When a viewer discovers a product they love, they’re guaranteed to see accurate stock levels and delivery times.
Personalized Upselling Modules:
AI engines suggest complementary products mid-stream based on real-time interest signals, supporting not just discovery—but bundling and cart expansion.
5. Case Study: A Scandinavian Kitchenware Brand Wins on Kuaishou
A Scandinavian kitchenware brand aimed to tap into China’s home-living boom. Partnering with a livestream agency and integrating AI-supported discovery tools, their sessions included dynamic chapters, AR kitchen previews, and smart product matching. Their viewers spiked by 220% within two weeks, and their flagship cutting board went viral after AR trials showed it fitting perfectly into common Chinese kitchen setups. Discovery, powered by AI, led directly to conversion.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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