(Source: https://pltfrm.com.cn)
Introduction
In a digital environment where trust is currency, nothing builds it faster than seeing real users vouch for a product. AI-powered livestreaming in China now allows overseas brands to spotlight and amplify user-generated content (UGC) in real time. Whether it’s a short comment, selfie with a product, or unboxing video, AI tools can detect, moderate, and elevate the right content into your stream—making customers part of the show and the brand story.
1. Real-Time Detection and Uplift of UGC
1.1 Content Moderation Filters
AI identifies inappropriate or off-topic content and filters it out instantly. This keeps your livestream clean while still inviting open participation.
1.2 Smart Highlighting of Branded Content
Content that features your logo, product packaging, or hashtags can be prioritized for instant inclusion. AI scores content based on visual cues and relevance, keeping the stream authentic and on-brand.
2. Leveraging UGC for Social Proof During Livestream
2.1 Viewer Testimonials in Real Time
AI tools extract and display customer comments from platforms like Xiaohongshu and Douyin within the livestream—creating seamless, real-time testimonials.
2.2 Visual Shoutouts
Brands can incorporate AI-sourced UGC images or clips into the livestream layout, helping viewers see real people using the products they’re considering.
3. Gamifying UGC Participation to Maximize Involvement
3.1 Live Fan Contests
AI systems manage contests where users submit content during the livestream and vote for favorites. Winners get announced live—creating urgency and viral visibility.
3.2 Viewer Leaderboards
Fans earn points for submitting content, engaging in chats, and sharing links. AI updates leaderboards live, fostering a competitive, fun atmosphere and higher engagement.
4. Using AI Insights to Drive Future UGC Campaigns
4.1 Tag and Format Recognition
AI analyzes which types of UGC (tutorials, reviews, memes) perform best in livestream conversions—helping brands plan future influencer or fan campaigns more strategically.
4.2 Behavioral Triggers for Campaign Design
AI tracks how UGC submissions correlate with purchases, session duration, and loyalty behavior—informing smarter, high-performing content planning.
5. Case Study: A Swedish Outdoor Gear Brand Crowdsources With AI Livestreaming
Looking to boost brand visibility in China’s Gen Z market, a Swedish brand partnered with PLTFRM to launch an AI-powered livestream campaign centered on hiking gear. Fans were encouraged to post clips wearing the gear and tag the brand. AI then curated, rated, and displayed top videos in the stream, offering prizes for the best ones. The result: 10,000+ UGC entries in one week and a 70% increase in follower count on Xiaohongshu.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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