(Source: https://pltfrm.com.cn)
Introduction
China’s livestreaming commerce has evolved from passive watching to active participation—and AI-powered real-time product trials are at the heart of this shift. For overseas brands entering the Chinese market, enabling viewers to interact with, explore, and virtually “test” products during livestreams can drive higher purchase intent. Powered by AI, these experiences create the closest thing to an in-store trial in a digital setting. Here’s how global companies are using this technology to increase engagement and conversions in real time.
1. Customize Live Demonstrations to Viewer Preferences
1.1 AI Analyzes Engagement Signals and Recommends Trial Paths
AI interprets click behavior, viewing time, and questions to adjust the flow of the demonstration—focusing more on features users care about most.
1.2 Real-Time Variant Switching
Viewers can select different colors, models, or configurations in real time, and AI instantly updates the on-screen demo to reflect their selection.
2. Enrich Sensory Experience Through AI-Driven Enhancements
2.1 Add Visual and Audio Cues to Simulate Touch and Feel
AI inserts close-up views, fabric stretch animations, or unboxing sound cues to give users an immersive understanding of product quality and usability.
2.2 Highlight Key Features With On-Screen Labels
During demonstrations, AI overlays specs, benefits, or user testimonials when a product component is shown, helping guide real-time decision-making.
3. Foster Deeper Engagement Through Interactive Trials
3.1 AI Simulators Let Users Virtually Test Functions
Whether it’s adjusting brightness on a smart light or previewing makeup shades on a model, users can experiment mid-stream with AI-generated trials.
3.2 Mini Games or Polls to Reinforce Understanding
Gamified trial experiences—such as “guess the feature” or “vote your favorite”—encourage retention and give brands valuable feedback.
4. Activate Smart Follow-Ups Based on Trial Behavior
4.1 Segment Viewers by Interaction and Conversion Signals
Those who engaged with trials or completed the stream receive specific CRM journeys via WeCom, including restock alerts or exclusive offers.
4.2 Generate Targeted Replay Clips for Trial Moments
AI bookmarks and edits trial-specific content for repurposing in Douyin feeds, Mini Programs, or KOL collaborations—amplifying visibility and value.
Case Study: Swiss Kitchen Appliance Brand Converts Viewers With Real-Time Trial Interactions
During its China launch, a Swiss premium blender brand used JD livestreaming enhanced with AI product trials. Users could trigger motor demos, see real-time ingredient blending, and access 360° views based on chat inputs. AI also offered a smoothie quiz that suggested ideal models. The brand’s session saw a 4.1x lift in conversion compared to static product pages and generated 12,000 trial interaction clicks within 48 hours.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
