(Source: https://pltfrm.com.cn)
Introduction
Bilibili’s live shopping GMV grew over 180% year-on-year in 2024, and 2025 is set to be even bigger — powered almost entirely by AI. For overseas brands, mastering these AI tools means speaking directly to 100 million+ highly engaged Gen-Z consumers who trust bullet curtains more than traditional ads. Here are the five AI capabilities you cannot ignore.
1. Next-Gen Virtual Gift & Membership AI
1.1 Dynamic Gift Pricing AI adjusts virtual gift prices in real time based on stream heat and viewer spending power — a limited “fleet” gift that started at ￥50 can climb to ￥999 when demand spikes. Overseas brands launching exclusive animated gifts routinely see gift revenue surpass product sales.
1.2 Membership Tier Prediction The system predicts which viewers are ready to upgrade to paid “舰长” status and prompts the virtual host to give personalized shout-outs at the perfect moment. Conversion rates from free to paid membership have doubled with this feature.
2. AI-Driven Content Compliance & Risk Control
2.1 Real-Time Claim Verification Before a host (human or virtual) mentions “whitening,” “weight loss,” or any regulated claim, the AI cross-checks against platform rules and mutes or rephrases automatically. Overseas brands avoid costly broadcast suspensions that used to kill campaigns on day one.
2.2 Cultural Sensitivity Filters Trained on Bilibili’s massive comment dataset, the filter flags potential ACG community taboos (e.g., character mispronunciation) and suggests fixes instantly.
Case Study: German Premium Coffee Brand’s Bullet-Curtain Comeback
After an early failed stream marred by cultural missteps, a German specialty coffee brand returned in June 2025 with full AI compliance + virtual barista idol. The three-hour “midnight café” stream pulled 850,000 concurrent viewers, sold out a 30-day import quota in 40 minutes, and earned ￥4.7 million in gift revenue alone.
3. Intelligent Stream Scheduling & Promotion
3.1 Best-Time Prediction AI analyzes your target audience’s activity curves across time zones and recommends exact start times — sometimes 2 a.m. Beijing time when night-owl students are most active. Brands following these suggestions see 2–3× higher opening viewership.
3.2 Automated Pre-Heat Trailers The system generates 30-second anime-style trailers from your product assets and pushes them to followers’ homepages 48–72 hours before going live, routinely achieving 10–15% click-to-watch rates.
4. Post-Live AI Repackaging Engine
4.1 Long Stream to Short-Form Pipeline A single 4-hour live is automatically sliced into 20–30 viral shorts, each optimized with trending BGM and bullet-screen highlights. These shorts routinely bring 30–50% of the next stream’s traffic organically.
Conclusion
AI has turned Bilibili live commerce from a nice-to-have into a must-win channel for overseas brands targeting China’s Gen-Z. The tools are mature, the audience is ready, and the ROI is proven. Let PLTFRM build and execute your complete AI-powered Bilibili strategy — from virtual idol creation to bullet-screen domination.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
