(Source: https://pltfrm.com.cn)
Livestreaming in China has become an influential e-commerce tool, and integrating AI takes it to the next level. AI-driven features like real-time chatbots, instant feedback mechanisms, and predictive content adjust to viewer behavior, ensuring a dynamic and personalized shopping journey. Especially relevant for Chinese consumers known for their savvy online shopping habits, AI enriches the livestream experience. It transforms passive viewing into active engagement, fostering closer brand-consumer relationships. For brands targeting the vast Chinese market, embracing AI-enhanced livestreaming is the key to deepening connections and maximizing e-commerce success.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
