(Source: https://pltfrm.com.cn)
Introduction
China’s live commerce landscape has rapidly evolved, with AI emerging as a transformative force. By integrating AI-powered tools, brands can create immersive experiences, drive engagement, and optimize sales strategies. This article explores actionable strategies to maximize the potential of AI in live commerce.
1. Optimizing Product Discovery
1.1 Smart Product Recommendations
AI analyzes user preferences and purchase history to recommend the most relevant products during live sessions. This ensures viewers see offerings tailored to their interests, improving conversion rates.
1.2 Keyword Recognition in Real-Time
AI can process viewer comments and identify keywords that signal interest in specific products. Hosts can then respond directly, increasing the likelihood of a purchase.
2. Boosting Audience Retention
2.1 Predictive Scheduling
AI tools predict peak viewing times based on historical data and audience behavior, enabling brands to schedule live events for maximum participation.
2.2 Real-Time Polls and Surveys
Interactive AI features like polls and surveys during live sessions keep viewers engaged. These tools also provide valuable insights into consumer preferences, allowing for immediate adjustments.
3. Enhancing Purchase Journeys
3.1 One-Click Checkout Integration
AI simplifies the shopping process by integrating seamless payment solutions within live commerce platforms. Quick transactions reduce drop-off rates.
3.2 Virtual Try-Ons
AI-powered augmented reality (AR) allows customers to visualize products, such as clothing or makeup, in real time. This feature boosts confidence in purchasing decisions.
4. Expanding Brand Reach
4.1 AI Translation Tools
For overseas brands, AI-powered translation ensures hosts can communicate with diverse audiences. Clear messaging in local dialects builds rapport with viewers.
4.2 Audience Segmentation
AI divides viewers into segments based on demographics and behavior, allowing brands to create targeted campaigns that cater to each group’s specific needs.
Case Study: A US Fashion Brand’s Livestream Success
A US-based fashion retailer utilized AI tools for its first live commerce campaign in China. By offering real-time product recommendations and interactive AR try-ons, the brand increased its average order value by 30%. AI-driven data analysis post-event revealed key consumer preferences, which guided future campaigns and boosted long-term growth.
Conclusion
AI-powered live commerce solutions empower brands to navigate China’s complex digital landscape effectively. From optimizing discovery to enhancing retention and streamlining purchases, AI ensures success in this fast-evolving market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
