(Source: https://pltfrm.com.cn)
Introduction
Fast-moving consumer goods (FMCG) thrive on volume, speed, and repeat purchase—and in China’s hyper-competitive market, AI-powered live-commerce has become the frontline tool to deliver all three. For overseas brands, combining AI and livestreaming enables dynamic promotions, instant engagement, and intelligent product positioning, all of which lead to higher conversions and stronger market footholds.
1. Leveraging AI to Dynamically Showcase Bestsellers
1.1 Inventory-Driven Product Prioritization
AI connects to real-time inventory systems and automatically promotes products with high stock levels or upcoming expiry dates, optimizing the flow of goods while reducing waste.
1.2 Behavioral Triggers for Product Spotlighting
If AI detects increased viewer interest in a product category (e.g., snacks or skincare), it can pivot the stream focus to related SKUs without disrupting the host’s script—maximizing relevancy.
2. Streamlining Campaign Execution for High-Volume Sales
2.1 Automated Coupon Generation
AI generates customized coupons during key viewer moments—such as after product mentions or audience spikes—boosting conversion without manual campaign planning.
2.2 Flash Sale Timing Optimization
Rather than launching flash sales at fixed intervals, AI studies user activity and engagement peaks to initiate limited-time deals at the most impactful moments.
3. Enhancing Viewer Stickiness with Smart Content
3.1 AI-Personalized Scripts for Hosts
Before going live, AI suggests stream scripts that incorporate product USPs, real-time trends, and audience preferences—empowering hosts to deliver tailored messages for FMCG relevance.
3.2 Snackable Content Creation Post-Stream
Post-livestream, AI cuts the session into short, topic-specific clips that can be used across WeChat Channels, Douyin, and Xiaohongshu, extending reach beyond the live moment.
4. Boosting Conversions With Precision Recommendations
4.1 Intelligent Bundling Suggestions
During livestreams, AI suggests cross-sell bundles (e.g., toothpaste + toothbrush + mouthwash) tailored to the viewer’s on-screen behavior or purchase history.
4.2 AI Upsell Prompts in Real Time
When users are about to make a purchase, AI prompts them with a relevant upsell (e.g., larger size or premium variant) and explains the benefit—driving basket size growth.
5. Case Study: German Beverage Brand Cracks China’s Refreshment Market
A German sparkling water company entered the Chinese market via Douyin live-commerce. AI analyzed user behavior to time flash promotions and dynamically recommend product flavors based on regional preference data. When a particular flavor gained traction in Guangdong, the AI system adjusted future scripts and bundles in real time. The result: over 35,000 units sold within one month, with 40% of buyers returning within 3 weeks—driven by AI-driven live-commerce precision.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
