(Source: https://pltfrm.com.cn)
In the realm of e-commerce, a brand’s story can differentiate it from the multitude. With AI-enhanced livestreams, this storytelling takes a dynamic form. Advanced sentiment analysis tools can gauge viewers’ real-time emotional reactions, allowing the host to adjust the narrative for maximum resonance. Interactive AI-driven polls can be deployed, gathering viewer opinions about brand origins or iconic products, and guiding the storytelling process. Visual aids, empowered by AI, can curate and display historic brand photos or iconic ad campaigns based on the flow of the story. Additionally, chatbots can answer related brand history queries, ensuring that viewers are immersed in the brand’s legacy. By blending technology and narrative, AI livestreams breathe life into brand stories, forging deeper consumer connections.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
