(Source: https://pltfrm.com.cn)
Introduction
As the digital economy evolves, metaverse shopping events powered by AI are reshaping how consumers interact with brands in China. Overseas brands that adopt immersive metaverse experiences can unlock extended engagement, deeper product interaction, and new revenue streams. This article explores the key trends driving success in 2025 and how to apply them effectively.
1. Immersive Virtual Flagship Experiences
1.1 3D Brand Worlds
Chinese metaverse platforms now enable brands to create fully interactive 3D spaces where consumers explore virtual showrooms, lounges, and galleries. These immersive environments cultivate longer session times and deeper brand engagement than traditional livestreams.
1.2 Spatial Interaction Technologies
Spatial audio, gesture‑based navigation, and real‑time scene changes create rich sensory experiences that mimic in‑store browsing. This level of immersion helps consumers build emotional connections with products.
2. AI Hosts and Personalized Engagement
2.1 Conversational AI Hosts
AI characters guide visitors through virtual events, responding to voice commands, making recommendations, and tailoring presentations to individual preferences. This personalization increases conversion potential compared to one‑size‑fits‑all livestreams.
2.2 Memory Across Sessions
AI systems can remember returning visitors’ preferences, enabling targeted suggestions and faster product discovery on subsequent visits. This enhances retention and lifetime value.
3. Seamless Commerce Integration
3.1 In‑Metaverse Checkout
Shoppers can complete purchases without leaving the virtual world via integrated payment options — including Alipay and WeChat Pay widgets — preserving immersion and reducing friction.
3.2 Fast Delivery and Logistics
Orders placed during metaverse events are fulfilled through existing e‑commerce networks, typically within 1–3 days, combining virtual engagement with real‑world service reliability.
4. Explosive Traffic and Lower Acquisition Costs
4.1 Cross‑Platform Discovery
Buttons in mainstream livestreams on Douyin and Taobao direct users into metaverse shops, dramatically expanding reach with minimal CAC.
4.2 Social Sharing Moments
Avatars and virtual experiences generate organic social content shared on platforms like Xiaohongshu, increasing free traffic and brand visibility.
5. Case Study: L’Atelier Paris in China’s Metaverse
A French luxury brand launched a virtual Paris flagship in September 2025 on Taobao’s metaverse platform. Their AI host “Camille” guided 1.8 million unique visitors through the space, with average session lengths of 28 minutes and an average order value over RMB 4,800 — a 430% increase compared to traditional livestreams.
Conclusion
AI‑powered metaverse shopping events are setting a new standard for live commerce in China in 2025, offering immersive interactions, seamless integration, and amplified engagement. Overseas brands that embrace these technologies can significantly elevate engagement and sales performance.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well‑known Chinese internet e‑commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e‑commerce platform for you. Search PLTFRM for a free consultation!
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