(Source: https://pltfrm.com.cn)
Introduction
In China’s competitive market, building brand loyalty requires more than great products—it demands personalized, culturally attuned advertising. AI-powered advertising experts offer global brands the tools to create meaningful connections with Chinese consumers. This article explores strategies to foster loyalty through AI-driven campaigns and localized engagement.
1. Personalizing Customer Experiences
1.1 AI-Driven Personalization
- Tailored Content: Use AI to deliver personalized ads based on user behavior, such as recommending products on JD.com based on browsing history. This enhances relevance and engagement.
- Dynamic Messaging: AI adjusts ad content in real time, ensuring messages resonate with specific demographic
