(Source: https://pltfrm.com.cn)
Introduction
In China’s competitive digital ecosystem, live-streaming has become a cornerstone of e-commerce—but its evolution through AI now offers powerful tools for customer acquisition. For overseas brands, AI-powered live-streaming opens the door to more targeted, scalable, and conversion-oriented interactions. With intelligent content delivery, data-driven automation, and CRM integration, acquiring new customers is no longer left to chance. Here’s how brands can use it to fuel sustainable growth in China.
1. AI-Powered Customer Onboarding During Streams
1.1 Recognizing New Viewers Automatically
AI systems can detect first-time viewers during the livestream and automatically offer welcome messages, simplified product tours, and first-purchase incentives.
1.2 Custom Scripts for First-Time Buyers
Based on onboarding signals, AI can switch the host’s script to beginner-friendly content—explaining brand heritage, entry-level products, and how to buy in real time.
2. Smart Targeting with Behavioral Algorithms
2.1 Real-Time Interest Detection
AI models monitor viewer dwell time, click behavior, and engagement to determine their interest level. Viewers with high purchase intent receive push recommendations and exclusive deals instantly.
2.2 Dynamic Offer Adjustments
Prices, product highlights, or bundles can shift live based on the collective behavior of the audience—maximizing conversions among high-interest segments.
3. Seamless Integration into Customer Acquisition Funnels
3.1 From Stream to CRM in One Click
AI systems integrate directly with WeCom or mini programs, enabling viewers to submit leads or register for loyalty programs mid-stream without disruption.
3.2 First-Party Data Capture with Consent
During streams, AI can trigger data collection prompts (e.g., enter mobile number or email for a freebie) which help grow CRM databases for remarketing.
4. Replicable and Scalable Stream Deployment
4.1 Cloneable AI Scripts and Hosts
Winning live scripts, visual formats, and virtual AI hosts can be cloned and adjusted for different regions or product lines—making customer acquisition campaigns scalable.
4.2 Multi-Platform Synchronization
AI allows simultaneous streaming across multiple platforms like Douyin, Kuaishou, and Taobao Live—ensuring broad reach among untapped customer segments.
Case Study: Scandinavian Beauty Brand Scales Acquisition with AI Live Commerce
A Scandinavian beauty brand entering China ran AI-powered livestreams targeting Gen Z audiences on Douyin and Kuaishou. Using AI-based emotion recognition and interaction tracking, the system adjusted product focus in real time and offered time-sensitive coupons. Over three weeks, the campaign led to 38,000 new CRM signups and a 4.5x increase in new user sales compared to traditional campaigns.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
