(Source: https://pltfrm.com.cn)
In 2025, overseas brands that treat live commerce as “just another sales channel” are being outpaced by competitors who leverage AI as a complete growth engine. The most successful solutions now function as SaaS platforms that handle everything from host selection to post-stream customer retention—entirely optimized for Chinese user behavior and platform algorithms.
1. End-to-End Campaign Management Dashboard
1.1 One-Click Campaign Launch Upload product catalog once; AI automatically generates scripts, selects hosts, books time slots, and designs virtual stages tailored to each platform’s style (luxury minimalism for Tmall, high-energy for Douyin).
1.2 Real-Time Performance Control Room Monitor 50+ live rooms simultaneously with heatmaps showing viewer drop-off points, hottest products, and sentiment trends. Adjust pricing or push coupons across all rooms with one click.
2. Private Domain Traffic Integration
2.1 WeChat Mini-Program Live Bridge AI seamlessly converts public platform viewers into private domain followers by triggering personalized QR codes at peak excitement moments. Average conversion rate increased from 3% to 27%.
2.2 Post-Stream Nurturing Automation Viewers who watched >10 minutes receive customized replay highlights + exclusive coupons in WeChat within 30 minutes. Lifetime value of acquired customers rose 4.2× compared to traditional methods.
3. Compliance & Risk Intelligence
3.1 Real-Time Content Moderation AI scans every spoken word and on-screen text against China’s latest advertising and health claim regulations, auto-muting risky phrases before broadcast.
3.2 Anti-Brush & Fraud Detection Identifies and blocks fake viewers and brush sales in real time, protecting both platform ranking and brand reputation.
Case Study: Canadian Seafood Brand Clearwater In June 2025, Clearwater launched live commerce for Arctic surf clams and Boston lobster. The AI SaaS platform detected peak interest from Guangdong province and instantly switched the host script to Cantonese-accented Mandarin while displaying real-time kitchen preparation demos. Result: RMB 18.2 million sold in 150 minutes, with 94% of orders shipped same-day from Qingdao bonded warehouse.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
