(Source: https://pltfrm.com.cn)
AI virtual influencers are taking the livestreaming world by storm, offering a new form of interaction that blends technology with personality. For overseas brands looking to make a splash in the Chinese market, leveraging AI virtual influencers can create a unique and memorable experience for their audience.
What Are AI Virtual Influencers in Livestreams?
AI virtual influencers are digital personas created using AI and computer graphics. They can host livestreams, interact with viewers, and even demonstrate products or services, providing a novel and engaging way to capture the audience’s attention.
Benefits of AI Virtual Influencers for Livestreams
- Unlimited Potential: Virtual influencers can operate 24/7 without fatigue, reaching a global audience.
- Customization: Brands can customize the appearance and personality of virtual influencers to align with their brand image.
- Engagement: The novelty of virtual influencers can increase viewer curiosity and engagement.
- Cost-Effectiveness: Over time, virtual influencers can be more cost-effective than human influencers, especially for long-term campaigns.
Implementing AI Virtual Influencers in Livestreams
Overseas brands can integrate AI virtual influencers into their livestreams by:
- Developing a virtual influencer that resonates with the target audience and reflects the brand’s values.
- Utilizing AI technology to ensure the virtual influencer can interact naturally with viewers in real-time.
- Ensuring cultural relevance and compliance with local regulations regarding digital representation and influencer marketing.
- Combining the virtual influencer with human hosts or experts to create a balanced and dynamic livestream experience.
Case Study: AI Virtual Influencer Success in Livestreams
A fashion brand successfully introduced an AI virtual influencer for a livestream fashion show in China. The virtual influencer showcased the latest collection, interacted with viewers, and even took questions, resulting in increased viewer engagement and positive brand sentiment.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
Email: info@pltfrm.cn | Website: www.pltfrm.cn
