(Source: https://pltfrm.com.cn)
An advertising agency operating in China with international clients typically would have a track record that demonstrates the following key aspects:
- Success Stories with Global Brands: The agency likely has a portfolio showcasing successful campaigns they have executed for international brands in China, highlighting their ability to adapt global strategies to the Chinese market effectively.
- Expertise in Market Entry: They may have a history of assisting foreign brands with market entry, helping them navigate the complexities of the Chinese market, from legal and regulatory compliance to cultural adaptation.
- Strong Client Testimonials: The agency could have testimonials from international clients, vouching for their expertise, professionalism, and the results they delivered.
- Case Studies Demonstrating ROI: Demonstrable return on investment (ROI) for their international clients through detailed case studies, showing how their campaigns contributed to brand growth, increased market share, or other key business objectives.
- Long-Term Relationships: Evidence of long-term partnerships with international clients, suggesting trust and sustained performance.
- Cultural Bridging Capabilities: Examples of how they have effectively bridged cultural differences, aligning international brand messages with Chinese consumer expectations and cultural nuances.
- Awards and Recognitions: Any industry awards or recognitions the agency has received for campaigns run for international clients, indicating peer recognition for their work.
- Diverse Client Portfolio: A diverse portfolio of clients across various industries, demonstrating their ability to handle a range of marketing challenges and adapt strategies to different sectors.
- Innovative Campaigns: A track record of innovative and creative campaigns that cut through the competitive Chinese market, showing their ability to think outside the box and engage consumers in unique ways.
- Digital Marketing Expertise: Evidence of strong digital marketing strategies, particularly on Chinese platforms like Weibo, WeChat, and Douyin (TikTok), crucial for succeeding in China’s digital-first landscape.
- Data-Driven Approach: Demonstrating a data-driven approach in their campaigns, using analytics and market research to inform strategies and measure success.
- Collaborations with Local Entities: Instances where they have facilitated successful collaborations between international brands and local Chinese companies, influencers, or celebrities.
- Adaptability and Responsiveness: Showing adaptability and responsiveness to the fast-changing Chinese market, quickly adjusting strategies to stay ahead of market trends and consumer preferences.
- Regulatory Compliance: A history of ensuring that all marketing and advertising activities conducted for international clients comply with Chinese regulations.
- Language and Communication Skills: Proven ability to communicate effectively with international clients, offering services in multiple languages or having a team capable of bridging language barriers.
This track record would indicate the agency’s competence and effectiveness in handling the unique challenges faced by international brands in the Chinese market, from cultural and linguistic barriers to navigating the local digital ecosystem and regulatory environment.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
