(Source: https://pltfrm.com.cn)
The process for developing an advertising campaign by an advertising agency, particularly one operating in a complex market like China, typically involves several key stages. Here’s an outline of their likely approach:
- Client Briefing and Understanding: The process starts with a thorough briefing session where the agency learns about the client’s brand, objectives, target audience, budget, and any specific requirements or challenges.
- Market Research and Analysis: Conducting in-depth market research to understand the competitive landscape, consumer behavior, and trends in the Chinese market. This might include demographic studies, consumer surveys, and social listening.
- Strategy Development: Based on the insights gained from research, the agency develops a comprehensive advertising strategy. This includes defining campaign goals, target audience segmentation, key messages, and choosing appropriate channels and tactics.
- Creative Conceptualization: The creative team brainstorms ideas and concepts for the campaign. This involves ideation sessions, sketching out initial concepts, and determining the overall creative direction.
- Content and Creative Production: Once the concept is approved, the agency moves into content creation and production. This could involve copywriting, graphic design, video production, and developing other creative materials tailored to the selected advertising channels.
- Cultural and Linguistic Adaptation: Particularly important in China, adapting and localizing content to ensure cultural relevance and linguistic accuracy, respecting local norms and values.
- Client Presentation and Feedback: Presenting the proposed campaign to the client for feedback. This stage may involve several iterations to refine the concept and materials based on the client’s input.
- Media Planning and Buying: Identifying and selecting the most effective media channels for the campaign, which could include digital platforms, social media, television, print, outdoor, etc. The agency then negotiates and buys media space.
- Campaign Execution: Launching the campaign across the chosen channels, ensuring all elements are properly coordinated for maximum impact.
- Monitoring and Optimization: Continuously monitoring the campaign’s performance against key performance indicators (KPIs) and making real-time adjustments to optimize results.
- Reporting and Analysis: Providing the client with detailed reports on the campaign’s performance, including reach, engagement, conversions, ROI, and other relevant metrics.
- Post-Campaign Review: Conducting a post-campaign analysis to assess what worked well and identify areas for improvement. This review is crucial for learning and improving future campaigns.
Throughout this process, the agency maintains close communication with the client, ensuring transparency and alignment with the client’s vision and objectives. This structured yet flexible approach is essential to navigate the dynamic and diverse Chinese advertising landscape effectively.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
