(Source: https://pltfrm.com.cn)
Introduction
As short-form evolves, long-form and niche video content on platforms like Bilibili offers overseas brands deeper storytelling opportunities in China. With extensive localization experience over the past decade, we’ve seen how immersive formats build lasting affinity. Delve into trends with SaaS for production, community building, and engagement tracking to meet demands for authentic, value-driven videos in 2025.
- Platform Focus for Depth
1.1 Bilibili Strengths Youth Engagement: Target Bilibili for anime-inspired or educational long videos appealing to Gen Z. Use SaaS content planners to align with community interests like gaming and lifestyle. This fosters dedicated followings through interactive elements.
1.2 Hybrid Approaches Cross-Platform Teasers: Combine Bilibili depth with Douyin shorts for traffic funneling. Track cross-promotion via unified SaaS analytics. Integrated strategies broaden exposure while retaining depth. - Content Development
2.1 In-Depth Formats Tutorials and Reviews: Produce detailed guides or behind-the-scenes videos using professional SaaS editing suites. Incorporate bullet comments for real-time feedback. Thorough content positions brands as experts.
2.2 Community Interaction User Contributions: Encourage fan uploads and collaborations, managed through SaaS moderation tools. Build ecosystems around shared passions. Co-creation strengthens loyalty and organic growth. - Monetization and Promotion
3.1 Sponsored Integrations Native Placements: Weave products into narratives without disruption, compliant with platform guidelines. Measure impact with SaaS attribution models. Subtle integrations maintain authenticity while driving interest.
3.2 Series Campaigns Episodic Releases: Develop ongoing series to encourage subscriptions, scheduled via SaaS. Consistent drops build anticipation and habit. Serialized content enhances retention rates. - Performance and Community Metrics
4.1 Engagement Analysis Comment Insights: Dive into bullet comments and likes using advanced SaaS sentiment tools. Refine based on audience reactions. Deep feedback loops inform cultural adaptations. 4.2 Growth Strategies Collaborative Events: Host virtual meetups or contests, promoted with SaaS event tools. Strengthen niche communities for sustained interaction. Events amplify word-of-mouth advocacy. - Case Study: Adidas’ Fitness Series on Bilibili
Adidas created in-depth workout tutorials and athlete stories on Bilibili, featuring interactive challenges and community feedback. This cultivated a dedicated fitness following, leading to increased brand discussions and accessory sales. By prioritizing educational value and user involvement, Adidas deepened connections in the active lifestyle segment.
Conclusion
Trends in long-form and niche videos emphasize depth, community, and authentic integration. Overseas brands utilizing SaaS for these aspects can cultivate loyal audiences and differentiate in China’s diverse video market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
