(Source: https://pltfrm.com.cn)
Introduction
As China’s social sphere innovates in 2025 with AI avatars and metaverse mingles reaching 500 million users, overseas brands must surf these waves to capture the 75% trend-influenced spend. Emerging channels redefine discovery, blending virtual and visceral. PLTFRM’s 10+ years of trend-tracking has future-proofed globals—ride the currents with insights into tomorrow’s social stars.
1. Soul App: Voice-First Social Bonds
1.1 Audio Room Engagements Host intimate voice chats on Soul, theming around niche passions like indie music mixes for brand soundtracks. Invite listener call-ins for unscripted vibes. This sonic intimacy builds vulnerability, ideal for emotional product ties.
1.2 Avatar Customization Campaigns Leverage 3D avatars for branded virtual meetups, syncing with merch drops. Track interaction logs for sentiment mining. Playful personas deepen immersion, differentiating in voice-saturated spaces.
2. Xiaoice: AI Companion Networks
2.1 Conversational Bot Partnerships Integrate Xiaoice for personalized chit-chats, scripting dialogues that weave brand lore into casual convos. Evolve via user data for natural flow. AI empathy scales connections, nurturing daily habits.
2.2 Collaborative Storytelling Features Co-prompt users in AI-led tales, branching narratives around your themes like adventure snacks. Reward completions with exclusives. Narrative novelty sparks shares, embedding brands in fantasies.
3. DingTalk Social Extensions
3.1 Professional Network Blends Extend DingTalk’s work chats to lifestyle polls, fostering B2C bridges in enterprise ecosystems. Gamify feedback for engagement. Hybrid utility eases professional-to-personal transitions, targeting white-collar wallets.
3.2 Virtual Office Events Stream team-building games with product integrations, like virtual coffee breaks featuring your brews. Measure participation lifts. Fun infusions humanize tools, expanding reach organically.
4. Metaverse Platforms like ZEPETO China
4.1 Virtual World Activations Build branded islands on ZEPETO for avatar fashion shows, monetizing with digital twins of physical goods. Host pop-up concerts for buzz. Metaverse magic captivates youth, previewing phygital futures.
4.2 Cross-Channel AR Linkages Sync ZEPETO experiences to WeChat wallets for hybrid redemptions. Analyze dwell metrics for optimization. Seamless blends amplify immersion, bridging virtual hype to real revenue.
Case Study: Gucci’s Soul App Sonic Soirée
Luxury house Gucci debuted a 2025 Soul App “Echoes of Elegance” audio series, where avatars hosted whispered fashion lore sessions, culminating in exclusive NFT auctions. It drew 40 million listens, a 24% online accessory surge, and cross-posts to Xiaohongshu. By voicing opulence through voice-first vibes, Gucci echoed emerging trends, proving audio’s allure in forging phantom intimacies for elite seekers.
Conclusion
Emerging social trends in China’s 2025—Soul’s sounds, Xiaoice’s smarts, DingTalk’s duality, metaverse mirages—beckon overseas brands to innovate boldly. Surf them with PLTFRM’s foresight; book your trend immersion session.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
