(Source: https://pltfrm.com.cn)
Introduction
For overseas brands, search marketing in China is a key channel to generate qualified leads and conversions. Leveraging paid search, SEO, and analytics can help brands reach relevant audiences while optimizing marketing spend.
1. Paid Search Campaigns
1.1 PPC Strategy on Baidu
- Method: Design pay-per-click campaigns targeting high-intent keywords with optimized landing pages.
- Impact: Drives immediate visibility and traffic from consumers actively searching for solutions.
1.2 Bid Optimization
- Strategy: Adjust bids based on keyword performance, device type, and time of day.
- Outcome: Maximizes ROI while controlling ad spend effectively.
2. SEO and Organic Search
2.1 Content Localization
- Method: Produce high-quality content in simplified Chinese, optimized for Baidu SEO ranking factors.
- Benefit: Improves organic visibility and drives sustainable traffic.
2.2 Backlink Strategy
- Strategy: Build backlinks from credible Chinese websites, forums, and social platforms.
- Case Study: An overseas SaaS provider developed a content hub targeting SMBs, securing high-authority backlinks, resulting in a 50% boost in organic search traffic over six months.
3. Search-Driven Retargeting
3.1 Audience Segmentation
- Method: Segment users based on search queries, past visits, and engagement level.
- Impact: Retargeted campaigns increase conversion probability and reduce wasted spend.
3.2 Dynamic Ads
- Strategy: Use dynamic ad creatives reflecting previously viewed products or solutions.
- Outcome: Personalization increases relevance and drives higher click-through and conversion rates.
4. Analytics and Insights
4.1 Tracking Conversions
- Method: Implement Baidu Analytics and other tools to track full-funnel user behavior.
- Benefit: Enables precise measurement of ROI and identifies areas for improvement.
4.2 Optimization Loop
- Strategy: Iterate campaigns based on performance insights, competitor activity, and seasonal trends.
- Effect: Maintains competitiveness in a rapidly changing search environment.
Conclusion
Overseas brands that combine paid search, SEO, retargeting, and analytics can capture qualified leads and grow efficiently in China. PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
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