(Source: https://pltfrm.com.cn)
Introduction
China’s digital ecosystem is dominated by video content, with platforms like Douyin, Kuaishou, and Bilibili shaping consumer behavior. For brands seeking to connect with Chinese audiences, leveraging short-form videos is a critical strategy. This article explores how brands can maximize impact with actionable video marketing strategies.
1. Crafting Content That Resonates
1.1 Localizing the Message
Content should align with Chinese cultural values and trends. Tailor messaging to reflect local holidays, traditions, and slang for deeper resonance.
1.2 Storytelling Over Selling
Consumers in China respond well to authentic, narrative-driven videos rather than overtly promotional content. Focus on emotional connections and relatable stories to build trust.
2. Leveraging Popular Platforms
2.1 Douyin for Younger Audiences
With its dynamic features, Douyin is ideal for reaching Gen Z and millennials. Use trending music, filters, and hashtags to maximize visibility.
2.2 Kuaishou for Tier-3 and Tier-4 Cities
Kuaishou’s stronghold is in less urbanized regions. Brands can tap into this platform to reach underserved yet growing markets.
3. Optimizing Video Performance
3.1 Video Length and Quality
Short videos between 15 and 60 seconds perform best on platforms like Douyin. Ensure high production quality and visually appealing designs.
3.2 Call-to-Actions (CTAs)
Always include a clear CTA, such as directing viewers to your store, website, or a promotional offer, ensuring smooth customer journeys.
4. Utilizing Influencers (KOLs)
4.1 Micro-Influencers for Niche Appeal
Micro-influencers often have highly engaged audiences. Partnering with them ensures better ROI for niche or luxury products.
4.2 Live Video Collaborations
Collaborate with influencers during live video sessions to build authenticity and drive real-time conversions.
Case Study: A French Skincare Brand on Douyin
A French skincare brand partnered with local influencers to create short, storytelling-driven videos featuring their best-selling products. By emphasizing localized messaging and leveraging Douyin’s trending features, the campaign reached 1.5 million views and generated a 35% increase in online sales within three weeks.
Conclusion
Short-form videos are transforming the way brands connect with audiences in China. By creating authentic, localized content and leveraging the right platforms, businesses can drive engagement and conversions effectively.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
