(Source: https://pltfrm.com.cn)
Introduction
Long-form video content is gaining traction in China, offering brands the opportunity to build trust and establish authority. With platforms like Bilibili and Youku becoming hubs for in-depth storytelling, businesses can foster deeper connections with their audiences.
1. Telling Comprehensive Brand Stories
1.1 Behind-the-Scenes Footage
Sharing insights into your brand’s operations or creation processes humanizes your company and fosters transparency.
1.2 Expert Interviews and Documentaries
Leverage long-form videos to showcase expertise, such as interviews with industry leaders or educational content about your products.
2. Platform-Specific Strategies
2.1 Bilibili for Younger, Knowledge-Seeking Audiences
Bilibili is a go-to platform for Gen Z consumers who value informative and high-quality content. Focus on value-driven, entertaining videos.
2.2 Youku for Traditional Viewers
For brands targeting older demographics or professionals, Youku offers a trusted platform for long-form advertisements and tutorials.
3. Integrating Interactive Features
3.1 Interactive Polls and Feedback
Embed polls and Q&A segments in videos to keep viewers engaged and gather customer insights.
3.2 360-Degree Experiences
Use immersive 360-degree video technology to create virtual store tours or product showcases, enhancing customer involvement.
4. Measuring Success with Analytics
4.1 Engagement Metrics
Track views, watch time, and viewer retention to identify the most engaging content. Use insights to refine future campaigns.
4.2 Social Media Integration
Share long-form videos on platforms like WeChat or Weibo to extend reach and measure cross-platform impact.
Case Study: A Tech Brand’s Success on Bilibili
A global tech brand created a series of in-depth tutorials and product reviews for Bilibili. By partnering with local tech enthusiasts, they achieved over 2 million views and built strong credibility among younger consumers.
Conclusion
Long-form videos provide a unique avenue for brands to establish authority and deepen relationships with Chinese audiences. When done right, they are powerful tools for brand-building and customer retention.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
