(Source: https://pltfrm.com.cn)
Introduction
A strong brand identity is essential for overseas brands to stand out in China’s digital marketplace. With over 10 years of localization expertise, our advertising agency crafts identities that resonate on platforms like Suning.
1. Cultural Alignment
1.1 Symbolism Integration
Incorporating Chinese symbols enhances appeal. We redesign logos with lucky colors like red, appealing to cultural values on Suning.
1.2 Festival-Themed Campaigns
Aligning with holidays like Singles’ Day boosts visibility. Our team creates limited-edition packaging for Suning, driving seasonal sales.
2. Consistent Visual Branding
2.1 Unified Design Standards
Maintaining a cohesive look builds recognition. We ensure product images and banners on Suning reflect your brand’s core aesthetic.
2.2 Localized Packaging
Adapting packaging to local preferences increases sales. Our designers create eco-friendly options popular with Chinese consumers.
3. Storytelling Through Content
3.1 Brand Narrative Development
Sharing your brand’s story fosters connection. We craft videos highlighting your heritage, optimized for Suning’s video platform.
3.2 Educational Content
Providing value-added content builds trust. Our agency produces how-to guides on Suning, positioning your brand as an expert.
4. Cross-Platform Brand Reinforcement
4.1 Social Media Synergy
Linking Suning with Douyin amplifies reach. We run synchronized campaigns, using influencers to reinforce your identity.
4.2 Customer Feedback Loops
Incorporating reviews strengthens credibility. Our team collects and showcases Suning customer testimonials on all channels.
5. Data-Driven Brand Evolution
5.1 Performance Metrics
Tracking brand perception refines strategy. We analyze Suning data to assess customer sentiment, adjusting visuals accordingly.
5.2 Iterative Improvements
Continuous updates keep your brand relevant. Our experts tweak campaigns based on quarterly performance reviews.
Case Study: Japanese Tea Brand Expansion
A Japanese tea brand struggled to gain traction on Suning until our agency redesigned their identity with green tones symbolizing health. We launched a festival campaign during Mid-Autumn Festival, paired with educational tea-brewing videos, and reinforced the brand on Douyin. Sales surged by 180% in one year, cementing their market presence.
Conclusion
Building a strong brand identity through cultural alignment, consistent visuals, compelling storytelling, cross-platform reinforcement, and data-driven evolution sets your brand apart in China. Tap into our 10+ years of expertise to elevate your success.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
