(Source: https://pltfrm.com.cn)
Introduction
With the shift toward digitalization, Chinese B2B buyers now rely on online platforms for sourcing products and services. Implementing the right strategies can help brands penetrate this market effectively.
1. Optimizing Profiles for Search Visibility
1.1 Using Industry-Specific Keywords
Strategically placing relevant keywords in product descriptions ensures better visibility on platforms. Clear and concise listings also improve rankings.
1.2 Enhanced Visuals
High-quality visuals showcasing product details cater to the preferences of Chinese buyers. Interactive content such as 3D views can further enhance buyer engagement.
2. Multi-Platform Presence
2.1 Diversifying Channels
Being present on multiple platforms, such as Alibaba, Made-in-China, and JD Business, increases reach and potential leads. Each platform targets specific buyer groups.
2.2 Managing Consistency
Maintaining consistent branding across platforms fosters trust and ensures a unified customer experience. Use a professional tone and formatting on all listings.
3. Building Credibility
3.1 Gaining Certifications
Obtaining certifications like “Verified Supplier” or “Gold Supplier” boosts credibility and attracts more buyers. These labels demonstrate professionalism and reliability.
3.2 Showcasing Client Testimonials
Highlighting success stories and client feedback reinforces trust among potential buyers. Sharing testimonials tailored to the target industry has proven especially effective.
Case Study: Machinery Exporter’s Growth on JD Business
A European machinery exporter achieved a 200% sales increase by integrating JD Business into their digital strategy. By promoting their “Verified Supplier” status and utilizing JD’s data-driven tools, they quickly captured the interest of Chinese buyers in the automotive industry.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
