(Source: https://pltfrm.com.cn)
Introduction
1688.com quietly became the largest B2B transaction platform on earth — larger than Amazon Business, Alibaba International, and IndiaMart combined. Overseas brands that master 1688’s ecosystem are growing China revenue 200–500% year-over-year while competitors remain stuck in offline trade fairs. These five 1688-specific tactics are driving explosive results in 2025.
1. 1688 Strength Ranking Optimization System
1.1 Daily KPI Dashboard Management Focus relentlessly on response time (<12 min), return rate), transaction index, and service score to reach “Strength Merchant” status. Strength merchants receive 8–15× more platform traffic.
2. 1688 Live + Short Video Combined Assault
2.1 3-Hour Morning Live + 50 Daily Shorts Best-performing overseas brands broadcast factory tours every weekday morning and flood the platform with short clips.
3. 1688 “Factory Direct” Certification Advantage
3.1 On-Site Verification Videos Complete 1688’s factory inspection (even if production is overseas) to unlock the blue “Factory Direct” badge — conversion rate increases 120%.
4. Cross-Platform Private Domain Loop
4.1 1688 Order → Enterprise WeChat Auto-Add Automatically pull every 1688 buyer into your Enterprise WeChat for repeat orders and upselling.
5. Seasonal “Procurement Festival” Campaigns
5.1 318, 918, and Double 11 B2B Events Prepare exclusive bundles and coupons 60 days in advance — top overseas brands generate 30–40% of annual revenue in these three events alone.
Case Study: Swedish Industrial Giant Sandvik on 1688
Sandvik Coromant entered 1688 in 2022 with zero brand awareness. By achieving Strength Merchant status, running 1,200+ live sessions, and building a 180,000-contact private domain, Sandvik grew 1688 revenue 680% in three years and now ranks as the #1 overseas cutting-tool brand on the platform.
Conclusion
1688 is no longer optional — it is the single most powerful digital growth engine for any overseas B2B brand serious about China. Execute these five tactics and watch your revenue curve go vertical.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
