(Source: https://pltfrm.com.cn)
Introduction
B2B sales in China is a process defined by speed, precision, and platform integration. Overseas brands entering China’s enterprise space must embrace sales automation to manage lead qualification, follow-ups, and deal progression efficiently. With local CRMs, messaging platforms, and AI tools playing a critical role, this article explores the top B2B sales automation platforms tailored for China’s unique digital and enterprise landscape.
1. WeCom as the Core of Relationship Automation
1.1 Lead Capture and CRM Sync
WeCom integrates directly with official websites, Mini Programs, and WeChat ads, allowing seamless CRM data capture. Sales teams can tag and segment contacts by behavior, region, and industry.
1.2 Workflow Automation
Set rules to automate welcome messages, content pushes, meeting scheduling, or demo invitations. This reduces human error and response delays, especially across distributed sales teams.
2. Local CRMs Built for China’s B2B Context
2.1 Xiaoman CRM
Built for SMEs and mid-market teams, Xiaoman integrates with WeChat, JD, DingTalk, and Baidu campaigns. It supports lead scoring, quote templates, approval flows, and mobile-first usage for field teams.
2.2 SCRM (Social CRM) Tools like Youzan
Designed for high-frequency customer interaction, SCRM systems unify customer data from e-commerce, WeChat, and inbound leads. Perfect for B2B teams managing multiple buyer touchpoints and renewal cycles.
3. AI Sales Assistants for Enterprise Efficiency
3.1 Chatbot and Conversational AI from Xiaoice or Baidu
Automate early-stage qualification via AI chat assistants trained in industrial and SaaS terminology. These bots can screen leads, schedule follow-ups, and route hot leads to regional reps.
3.2 Predictive Scoring Engines
Tools like GrowingIO analyze sales behavior patterns to prioritize deals by close likelihood. Saves time for sales reps and ensures higher win rates with less manual filtering.
4. Integration with Marketing and Procurement Platforms
4.1 JD Enterprise and 1688 API Hooks
Sales automation platforms with native integration to procurement platforms like JD or 1688 can trigger follow-up flows. For example, if a buyer views a catalog item twice, automation can initiate a quote offer or rep callback.
4.2 Email + WeCom Sync Tools
Combine outbound email cadences with WeCom interaction records for unified sales intelligence. Use platforms like XTools CRM to manage content sequencing and deal tracking across channels.
Case Study: A UK Industrial Software Brand Entering North China
To scale its field sales team in Shandong and Tianjin, a UK software brand deployed Xiaoman CRM synced with WeCom and JD Enterprise analytics. They automated 80% of meeting scheduling and used AI scoring to triage leads across three verticals. Sales productivity rose 47% while average deal time shrank by 22% within four months.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
