(Source: https://pltfrm.com.cn)
Introduction
Overseas brands entering China’s B2B space often face fragmented channels, but a multi-platform approach synchronized across search, social, and content hubs is key to sustained demand generation. Drawing from over a decade of localization expertise, this article outlines actionable tactics combining Baidu, WeChat, Zhihu, and emerging tools to create full-funnel momentum and drive enterprise-level deals.
1. Baidu-Driven Awareness and Traffic Generation
1.1 SEO Foundations for Long-Term Leads Secure ICP licensing and optimize for mobile-first Baidu ranking factors like site speed and content quality. Focus on long-tail keywords matching buyer intent. Organic dominance captures high-intent traffic cost-effectively.
1.2 PPC for Immediate Scale Run search and display ads with bid adjustments for peak business hours. Use remarketing lists to re-engage. PPC provides quick wins while SEO matures.
2. Zhihu for Thought Leadership and Organic Leads
2.1 Strategic Content Contributions Answer industry questions with in-depth, branded responses linking to resources. Sponsor topics or columns for visibility. This builds credibility and drives traffic.
2.2 Community Engagement Host AMAs or collaborate with influencers for amplified reach. Engagement signals boost visibility, generating inbound inquiries.
3. Hybrid Digital-Offline Tactics Including Events
3.1 Virtual and Hybrid Webinars Promote across platforms and partner with associations. Gate premium content for leads. Events bridge digital and relationship-building.
3.2 Trade Show Amplification Use platforms to extend reach of physical events with live streams and follow-ups. This hybrid model maximizes ROI on investments.
4. Data Analytics and Automation for Efficiency
4.1 Cross-Platform Tracking Employ analytics to attribute leads and optimize spend. Data insights reveal winning combinations.
4.2 Marketing Automation Integration Use compliant tools for nurturing sequences triggered by behaviors. Automation scales personalization.
5. Account-Based Orchestration Across Channels
5.1 Targeted Campaigns for Priority Accounts Run coordinated ads and content for select enterprises. Personalized experiences accelerate deals.
5.2 Measurement and Iteration Track account progression with scoring models. Continuous refinement ensures high ROI.
Case Study: German Precision Equipment Manufacturer’s Multi-Platform Win
A German manufacturer of precision tools struggled with low visibility in China. By combining Baidu SEO/PPC for traffic, Zhihu thought leadership for credibility, WeChat webinars and Mini-Programs for nurturing, and targeted ABM ads, they secured 40+ enterprise contracts in two years, with lead volume up 300%. The integrated approach proved essential for overcoming cultural and digital barriers.
Conclusion
A synchronized multi-platform strategy is the blueprint for B2B demand generation success in China, enabling overseas brands to build awareness, nurture relationships, and close deals efficiently.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
