(Source: https://pltfrm.com.cn)
Introduction
In China’s B2B market, your distributors, agents, and system integrators often influence 70–80% of final purchasing decisions. Overseas brands that invest in partner advocacy programs see 3–5× higher mindshare and wallet share. These five strategies are delivering results right now.
1. Joint Content Factory Model
1.1 Co-Create Localized Case Studies Provide partners with ready-to-use Chinese templates and translation support. Partners simply fill in project photos and results brand automatically appears as technology provider.
2. Partner Leaderboard & Annual Awards
2.1 Public Recognition on Douyin & WeChat Video Account Run an annual “Top 10 Partner Advocates” award with physical trophies and live-streamed gala. Winning partners gain massive face—the strongest motivator in Chinese business culture.
3. Shared Incentive Pool for Advocacy Actions
3.1 Points for Every Approved Post Partners earn advocacy points (redeemable for margin bonus) for every time they publish testimonials, project videos, or live streams featuring your solution.
4. Co-Branded Live Streaming Series
4.1 Monthly “Industry Solution Hour” Host regular Douyin or Video Account lives together with partners. The partner acts as host, you provide the technical expert format builds partner authority while showcasing your brand.
5. Private-Domain Referral Engine
5.1 WeChat Mini-Program Referral Center Build a mini-program where partners can generate unique referral links and track leads. Top referrers receive overseas factory tour invitations—extremely attractive in B2B China.
Case Study: Schneider Electric China Partner Advocacy Transformation (2023–2025)
Schneider created the “EcoXpert Advocate Program” with 800+ certified Chinese partners. Partners who published at least six approved case studies or videos per year received “Master EcoXpert” status, higher rebates, and priority leads. The program generated 3,200+ authentic partner posts, increased Schneider’s mention volume by 520% on Chinese platforms, and helped the brand overtake ABB as the most recommended overseas electrical solution in multiple provinces.
Conclusion
Your Chinese partners can become your loudest and most trusted voice—if you give them the tools, incentives, and recognition they value. The brands treating partners as true advocates are dominating mindshare in 2025.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
