(Source: https://pltfrm.com.cn)
Advertising technology in China is a rapidly evolving field. As of my last update in September 2021, there are several trends and innovations that have been emerging or are expected to become more prevalent:
- Programmatic Advertising: The use of AI to automate the buying of ads and targeting audiences is becoming increasingly popular in China, allowing for more personalized, timely, and relevant ad placement.
- Omni-channel Marketing: As consumers frequently switch between different devices and platforms, omni-channel strategies that integrate online and offline experiences are becoming essential.
- Short Video & Livestreaming: Platforms like Douyin (TikTok in China) and Kuaishou have revolutionized advertising. Brands are collaborating with influencers for short video ads or even live streaming events to engage with potential customers.
- Social Commerce: E-commerce is becoming more social and interactive. Advertising campaigns now often include options for instant purchase or additional information, blurring the lines between social media and e-commerce platforms.
- Voice & Conversational Commerce: With the proliferation of smart speakers and voice assistants, voice search and conversational commerce are starting to be integrated into advertising strategies.
- Augmented Reality (AR): AR technologies are being used for everything from virtual try-ons to interactive 3D ads, providing a more immersive customer experience.
- Blockchain: Although still in its nascent stage for advertising, blockchain offers promise in terms of transparency between parties as every transaction is recorded.
- Data Analytics & AI: Advanced data analytics and AI algorithms not only allow for personalized targeting but also offer predictive analytics that can forecast consumer behavior and preferences.
- 5G Technology: With 5G rollout, expect to see richer media experiences, including VR and AR, embedded within ads to become more commonplace.
- Localized Content: Technology allows for hyper-local targeting, and there’s a growing trend towards creating localized and culturally relevant content.
- Compliance and Privacy: With increasing scrutiny on data protection and privacy, ad tech solutions that also focus on compliance are gaining traction.
- Interactive Ads: More interactive ad formats, including polls, quizzes, and highly engaging videos, are emerging to capture user attention effectively.
By keeping abreast of these trends and innovations, brands can better strategize to meet their objectives and target the right audiences effectively.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands to the Chinese market. For a deeper understanding and strategic advice on advertising technology trends in China, you’re welcome to reach out for a free consultation.
info@pltfrm.cn
www.pltfrm.cn
