(Source: https://pltfrm.com.cn)
Introduction
For overseas brands, generating leads in China can be both competitive and costly. By selecting the right ad formats and leveraging mobile-first strategies, brands can capture high-quality leads without overspending. This article provides actionable guidance for cost-effective campaigns.
1. Selecting the Right Ad Formats
1.1 Short-Form Videos
Videos under 30 seconds grab attention quickly and are highly engaging. Overseas brands can use storytelling, demos, and testimonials to encourage lead submission.
1.2 Interactive Carousels
Carousel ads allow multiple touchpoints with potential leads. Including clear CTAs and product information increases the likelihood of conversions.
2. Mobile Optimization for Lead Capture
2.1 Seamless Landing Pages
Landing pages should be fully optimized for mobile devices, with quick loading times and intuitive form fields. A smooth user experience reduces friction and increases lead completion rates.
2.2 One-Tap Forms
Simplifying forms to one or two taps, particularly within WeChat or Mini Programs, encourages more users to submit their information. This mobile-first approach aligns with local user behaviors.
3. Incentives to Boost Engagement
3.1 Reward-Based Lead Capture
Providing digital incentives such as vouchers or early access encourages users to engage and submit their information. This strategy ensures higher-quality leads and improved ROI.
3.2 Exclusive Content Offers
Offering educational or informative content in exchange for lead submission builds trust and adds value. Overseas brands can leverage this to nurture potential customers over time.
4. Case Study: European SaaS Company on WeChat Mini Programs
A European SaaS firm implemented short-form videos and interactive carousel ads to generate leads on WeChat. By embedding one-tap forms and offering free trials, lead conversion increased by 60%, and overall cost-per-lead decreased by 35%. The campaign demonstrated how combining mobile optimization, interactive formats, and incentives drives measurable results.
Conclusion
Cost-effective lead-generation campaigns in China require strategic ad format selection, mobile-first optimization, and value-driven incentives. By applying these principles, overseas brands can acquire quality leads efficiently and drive business growth.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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