(Source: https://pltfrm.com.cn)
China’s mobile app ecosystem offers immense opportunities for monetization, particularly for overseas brands entering the market. In this article, we will explore different mobile app ad formats that drive revenue, with a focus on how to leverage them for optimal results.
1. Rewarded Video Ads
Rewarded video ads provide users with incentives, such as in-app currency or premium content, in exchange for viewing ads.
- Increased user participation: By offering rewards, these ads motivate users to engage with the ad, increasing ad views and completion rates.
- Higher revenue potential: Since users are actively choosing to engage with the ad, brands can expect better conversion rates and higher overall revenue.
2. Pop-up Ads
Pop-up ads appear suddenly in the app, typically in the middle of a user session. While they can be disruptive, they can also be highly effective.
- Higher visibility: Pop-up ads can capture immediate attention due to their unexpected nature, making them ideal for time-sensitive promotions.
- Targeted campaigns: Pop-up ads can be tailored to specific segments, making them effective for targeting users based on demographics or behavior.
3. Affiliate Marketing in Mobile Apps
Affiliate marketing is another monetization strategy that allows apps to earn revenue by promoting products or services from other brands.
- Passive income stream: With affiliate links integrated into the app, brands can earn commission without directly selling their own products.
- Localized partnerships: By partnering with local Chinese brands or influencers, SaaS companies can expand their reach and gain access to new customer bases.
4. Sponsored Content
Sponsored content allows brands to place their own content within an app in a way that feels native to the platform.
- Seamless user experience: Sponsored content is often less intrusive than traditional ads, offering a smoother experience for users.
- Increased credibility: By appearing within trusted apps, brands gain credibility and enhance their image among Chinese consumers.
Case Study: SaaS Company’s Use of Rewarded Video Ads in China
A SaaS company offering productivity tools leveraged rewarded video ads in a popular Chinese app. By incentivizing users with trial subscriptions for viewing ads, they saw a 50% increase in user sign-ups and a 20% growth in paid subscriptions.
Conclusion
Monetizing mobile apps in China requires a deep understanding of local consumer behavior and preferences. By utilizing a combination of ad formats, brands can maximize revenue and create a sustainable advertising strategy.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
