(Source: https://pltfrm.com.cn)
Introduction
With over a billion monthly active users and deep data integrations across its ecosystem, Baidu stands as a powerhouse for performance-driven advertising in China. Overseas brands entering this market can tap into a suite of advanced ad techniques—ranging from dynamic creatives to predictive targeting—to convert local interest into scalable growth. This article outlines key strategies to unlock Baidu’s full advertising potential.
1. Multi-Platform Ad Delivery for Full Funnel Reach
1.1 Search + Display Coordination
Brands can synchronize search engine marketing (SEM) with Baidu’s display inventory. For instance, after a user clicks a search ad, follow-up banner ads can appear in forums, news sites, or video content through Baidu’s display network.
1.2 Vertical App Integration
Baidu’s advertising solutions extend across vertical apps such as Baidu Wenku (knowledge base), Haokan (short video), and Baidu Tieba (community forums). This enables consistent brand presence at various user touchpoints.
2. Precision Targeting Through Baidu AI Engine
2.1 Lookalike Audience Expansion
Baidu’s AI can identify lookalike audiences based on your existing customer profiles. For example, if users who convert are urban moms aged 30–45, the platform automatically seeks users with similar behavior and interests.
2.2 Device, Time, and Location Optimization
Campaigns can be fine-tuned for mobile vs desktop, by time of day (e.g., commute hours), or by specific cities—helping advertisers stretch their ad budgets more efficiently.
3. Dynamic Ad Creation and Testing
3.1 A/B Creative Testing at Scale
Baidu allows simultaneous testing of multiple ad headlines, images, and CTAs. Performance data is collected in real-time, enabling automated promotion of high-performing variants.
3.2 Smart Video Templates
For brands without large production budgets, Baidu offers AI-powered video ad templates where product shots, text overlays, and background music can be automatically assembled and customized for different audiences.
4. Conversion Acceleration Tools
4.1 Mini Landing Pages with Fast Load Times
Instead of directing traffic to slow external websites, Baidu enables the creation of in-platform mini landing pages, designed to load quickly on mobile and guide users directly to action (signup, purchase, follow).
4.2 Baidu Smart Forms with Real-Time Notifications
When a user fills out a lead form, Baidu’s backend instantly sends the data to connected CRM systems or WeChat Work notifications—allowing sales reps to respond quickly while interest is high.
Case Study: Italian Luxury Homeware Brand Drives Offline Sales via Baidu Ads
An Italian luxury homeware brand launching in China used Baidu to drive awareness of its offline experience store in Shanghai. Combining Baidu Maps ads, smart video templates, and feed ads targeting design-conscious homeowners, the campaign focused on foot traffic. By using geo-fenced targeting and instant WeChat appointment booking, the campaign generated over 1,200 in-store visits in 5 weeks with a 21% conversion-to-sale rate.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
