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Introduction
For overseas brands, capturing leads in China requires campaigns that are mobile-friendly, interactive, and culturally relevant. Selecting the right ad formats can dramatically improve conversion rates while keeping costs under control. This article highlights actionable strategies for maximizing lead generation effectiveness.
1. Leveraging Short-Form Video for Lead Capture
1.1 Storytelling with Clear CTAs
Short-form videos under 30 seconds can deliver compelling stories while prompting users to submit their information. Including visually striking CTAs improves conversion rates.
1.2 Platform Optimization
Each platform has its own preferred video length and format. Douyin prefers fast-paced, entertaining videos, while Xiaohongshu favors informative content. Tailoring videos to platform norms increases engagement and lead submissions.
2. Interactive Ads for Better Engagement
2.1 Polls and Quizzes
Interactive polls or quizzes encourage users to participate and provide data. Overseas brands can use these tools to collect leads while engaging users in a fun, memorable way.
2.2 Swipeable Carousel Ads
Carousel ads allow multiple products or services to be showcased, increasing the chances of capturing leads. Each card can include a unique CTA, further boosting engagement and conversion potential.
3. Seamless Mobile Lead Capture
3.1 Embedded Forms in Mini Programs
WeChat Mini Programs allow lead capture forms to be embedded directly, minimizing friction and improving completion rates. The seamless experience increases the likelihood of users submitting their information.
3.2 Incentives and Rewards
Offering rewards such as discounts, free trials, or exclusive content encourages users to complete forms. Incentives create immediate value for users while providing overseas brands with quality leads.
4. Case Study: US EdTech Brand on Xiaohongshu
A US EdTech company used short-form videos and interactive carousel ads on Xiaohongshu to capture leads for online courses. By integrating embedded forms with small incentives, lead submissions increased by 70%, while cost-per-lead decreased by 25%.
Conclusion
Successful lead-generation campaigns in China combine short-form video, interactive formats, seamless mobile capture, and incentives. Overseas brands can improve lead quality and campaign efficiency by applying these strategies.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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