(Source: https://pltfrm.com.cn)
Introduction
Reaching new, high-value consumers in China requires more than broad targeting—it demands precision and insight. By modeling audiences based on existing customer behaviors and preferences, overseas brands can identify potential buyers who are most likely to engage and convert, driving efficient growth across digital platforms.
1. Understanding High-Value Consumer Profiles
1.1 Data Collection and Segmentation
- Method: Gather data from past purchases, browsing patterns, and engagement metrics to define high-value customer profiles.
- Benefit: Enables overseas brands to identify the traits and behaviors that predict future purchases.
1.2 Behavioral Insights
- Approach: Analyze user interactions across social media and e-commerce channels to uncover behavioral patterns.
- Result: Provides a roadmap for building targeted audiences that mirror existing high-value customers.
2. Creating Modeled Audiences
2.1 Lookalike Algorithms
- Technique: Use platform-specific algorithms to find users who share similar traits with top-performing customers.
- Outcome: Expands reach to potential buyers who are more likely to convert.
2.2 Multi-Platform Application
- Strategy: Apply audience models across Douyin, Xiaohongshu, WeChat, and Tmall to ensure consistent engagement.
- Impact: Increases exposure while maintaining relevance and targeting efficiency.
3. Optimizing Campaign Performance
3.1 Continuous Refinement
- Method: Monitor conversions, click-through rates, and engagement metrics to adjust modeled audiences.
- Benefit: Keeps campaigns aligned with evolving consumer behavior and maximizes ROI.
3.2 Predictive Insights
- Approach: Use predictive analytics to anticipate which modeled audiences will deliver the best results in upcoming campaigns.
- Result: Supports proactive campaign planning and budget allocation.
4. Case Study: European Baby Apparel Brand
An overseas baby apparel brand in Guangzhou built modeled audiences based on their existing customers’ behaviors on Xiaohongshu and Tmall. By targeting these lookalike segments, the brand achieved a 47% increase in new customer acquisition and improved conversion rates by 35% over a three-month campaign.
Conclusion
Modeling audiences effectively allows overseas brands to expand reach while maintaining efficiency. By identifying and targeting consumers who resemble existing high-value buyers, brands can optimize campaigns, reduce wasted spend, and grow market share in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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