(Source: https://pltfrm.com.cn)
Introduction
As mobile video ads claim 88% of internet spend in markets like China for 2025, actionable KPIs are indispensable for overseas brands to drive decisions and refine amid 12.9% growth. Our 10-year localization tenure has armed clients with KPI frameworks yielding 40% efficiency gains. Delve into these to transform data into decisive actions.
1. Awareness KPIs
1.1 Reach Frequency
Cap at 3-5 exposures: Track unique users and repeats via platform dashboards, avoiding fatigue in saturated feeds. SaaS caps prevent overexposure, maintaining 20% fresh reach.
Implementation: Adjust frequencies by campaign phase.
1.2 Impressions Share
Secure 40%+: Benchmark against competitors using analytics, bidding up for prime slots. This visibility KPI fuels top-of-funnel success.
Benefits: Share correlates with brand recall.
Transition Tip: Awareness informs mid-funnel metrics.
2. Interaction Metrics
2.1 Engagement Rate
Hit 5%+: Sum likes/shares per view, enhancing with polls in Bilibili videos. Interactive elements lift rates 25% for overseas entertainment.
Technique: Tag user-generated responses.
2.2 Share Rate
Aim for 1%+: Measure forwards, incentivizing with UGC prompts. Viral potential peaks here for shareable content.
Result: Shares extend organic lifespan.
3. Conversion Pathways
3.1 Assisted Conversion Value
Attribute 30% to videos: Use multi-touch models in SaaS to credit upper-funnel views, revealing hidden impacts. This uncovers 15% more revenue streams.
Practical Example: Link to QR scans.
3.2 Cost Per Acquisition (CPA)
Under 50 RMB: Divide by sales, optimizing low performers. 2025 trends favor this for budget control.
Advantage: CPA guides pruning.
4. Holistic Evaluation
4.1 Net Promoter Score (NPS)
Target +50: Post-ad surveys gauge sentiment, tying to creative tweaks. Positive NPS sustains loyalty.
How-to: Automate via pop-ups.
4.2 Lifetime Value Ratio
Exceed 3x: Compare ad costs to LTV, forecasting with cohorts. This long-view KPI justifies investments.
Case Study: Korean Beauty Innovator’s Video Verdict
A cutting-edge Korean cosmetics innovator optimized KPIs on Kuaishou with our support, achieving 4% engagement and 4:1 ROI. Driving 35% decision lifts in Q1 2025, it solidified market share—decisively demoing KPI power.
Conclusion
Actionable KPIs drive video ad decisions, optimizing for China’s mobile surge. Act on them strategically for superior results. Drive your decisions—arrange a metrics review.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
