(Source: https://pltfrm.com.cn)
Introduction
For overseas brands, live commerce in China represents a significant growth opportunity—but standing out requires strategic ad boosting. By combining audience insights, platform-specific tactics, and interactive features, brands can increase live event attendance, engagement, and sales. Advanced strategies ensure campaigns deliver measurable results while strengthening brand presence.
1. Pre-Live Event Targeting
1.1 Lookalike Audiences
Method: Use existing customer data to create lookalike audiences for live commerce ads.
Benefit: Reaches new users with similar interests, increasing the probability of engagement and conversions.
1.2 Retargeting Past Viewers
Approach: Serve ads to previous live event participants or engaged social media users.
Impact: Encourages repeat attendance and builds brand loyalty over time.
2. Creative Ad Optimization
2.1 Dynamic Video Content
Technique: Adapt ad content based on live analytics, highlighting trending products or offers.
Benefit: Keeps ads relevant, increasing viewer interest and click-through rates.
2.2 A/B Testing Variations
Method: Test different ad copy, thumbnails, or calls-to-action simultaneously.
Outcome: Identifies high-performing creatives that can be amplified during the live event.
3. Multi-Channel Promotion
3.1 Social Amplification
Approach: Boost live commerce campaigns on WeChat, Douyin, and Xiaohongshu for maximum reach.
Benefit: Engages users across platforms they actively use, increasing participation in the live session.
3.2 Mini-Program Integration
Technique: Direct users to WeChat Mini Programs or Tmall stores for immediate purchases.
Impact: Reduces friction in the buyer journey, converting viewers into customers faster.
4. Engagement-Driven Tactics
4.1 Real-Time Interaction
Method: Encourage questions, polls, and live chats to keep viewers engaged during sessions.
Benefit: Interactive content strengthens trust and enhances conversion potential.
4.2 Incentive Mechanisms
Technique: Offer flash discounts, limited-time bundles, or rewards during live events.
Outcome: Creates urgency and boosts immediate sales.
5. Case Study: Japanese Tech Gadget Brand
A Japanese tech brand hosted live commerce sessions on Douyin with boosted ad campaigns. By combining targeted retargeting and interactive incentives, the brand increased viewer retention by 30% and achieved a 20% higher conversion rate than previous events.
Conclusion
Live commerce ad boosting strategies enable overseas brands to drive viewership, engagement, and conversions in China’s highly competitive digital market. By leveraging audience targeting, creative optimization, and interactive features, brands can maximize the impact of each live event.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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