(Source: https://pltfrm.com.cn)
Introduction
For overseas brands entering China, leveraging KOCs can be a highly cost-effective alternative to working with large influencers. KOCs drive engagement and conversions by providing authentic recommendations that resonate with local consumers. This article examines practical strategies to maximize the impact of KOC campaigns.
1. Identifying High-Value KOCs
1.1 Niche Relevance
Focus on KOCs whose content aligns with the brand’s products or services. Niche relevance ensures that campaign messages reach an interested and engaged audience, improving conversion potential.
1.2 Engagement Over Reach
Prioritize engagement metrics rather than follower count. Overseas brands often achieve higher ROI by collaborating with KOCs with smaller but highly interactive communities.
2. Structuring KOC Campaigns
2.1 Story-Driven Content
Encourage KOCs to share personal stories, tutorials, or use-case scenarios. Authentic narratives foster stronger connections and build trust among potential customers.
2.2 Multi-Channel Activation
Deploy KOCs across multiple platforms such as Xiaohongshu, WeChat, and Douyin. Multi-platform strategies amplify reach and allow for consistent messaging across channels.
3. Performance Tracking and Optimization
3.1 Monitoring Metrics
Track impressions, engagement, click-throughs, and conversions for each KOC. This allows brands to identify top-performing KOCs and adjust campaign budgets dynamically.
3.2 Iterative Campaign Refinement
Use data to optimize content style, posting frequency, and incentive structures. Regular iteration ensures campaigns remain effective and cost-efficient over time.
4. Case Study: Japanese Baby Products Brand on Douyin
A Japanese baby products company worked with 20 KOCs on Douyin, providing them with creative freedom to showcase products authentically. By monitoring engagement and iteratively adjusting content, the campaign achieved a 60% increase in user interactions and a 45% reduction in cost-per-lead, demonstrating the efficiency of KOC-driven strategies.
Conclusion
Overseas brands can maximize the impact of KOC campaigns by carefully selecting influencers, crafting authentic content, and optimizing performance in real time. Cost-effective strategies combined with data-driven adjustments enable brands to achieve significant results in China’s competitive digital market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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