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Introduction
Generating quality leads in China requires more than just placing ads—it demands a deep understanding of local digital behaviors and the most effective ad formats. Overseas brands can enhance conversion rates by selecting ad types that engage users, capture attention quickly, and drive meaningful interactions. This article explores practical approaches to optimize lead generation campaigns.
1. Understanding High-Performing Ad Formats
1.1 Short-Form Video Ads
Short-form videos capture attention quickly and are highly shareable on platforms like Douyin and Xiaohongshu. Overseas brands can use concise storytelling with clear calls-to-action (CTAs) to drive lead submissions effectively.
1.2 Carousel and Interactive Ads
Carousel ads allow multiple products or services to be displayed in a single placement, increasing engagement opportunities. Interactive elements, such as polls or mini-quizzes, can further incentivize users to provide contact information or sign up for services.
2. Platform-Specific Strategies for Lead Capture
2.1 WeChat Mini Programs and Forms
WeChat Mini Programs provide integrated forms for lead capture without leaving the platform. This frictionless experience increases completion rates and improves lead quality for overseas brands.
2.2 Douyin and Short Video CTAs
Douyin campaigns can include clickable links or swipe-up CTAs to landing pages or lead forms. Optimizing the placement and timing of these CTAs ensures higher conversion rates for mobile-first users.
3. Cost-Effective Creative Approaches
3.1 Repurposing Content
Using the same creative assets across multiple ad formats—such as short videos, carousel ads, and interactive posts—reduces production costs while maintaining engagement.
3.2 Incentivized Engagement
Providing rewards or exclusive offers encourages users to submit their details. Overseas brands can use digital vouchers, early access, or free trials to increase lead submissions efficiently.
4. Case Study: European SaaS Brand on WeChat
A European SaaS company launched a lead-generation campaign on WeChat using interactive mini-program forms and short-form video ads. By combining concise storytelling with incentives, the campaign achieved a 65% increase in lead submissions while reducing cost-per-lead by 30%.
Conclusion
Optimizing ad formats for lead generation in China requires platform-specific strategies, engaging creative, and seamless lead capture methods. By combining these tactics, overseas brands can acquire high-quality leads efficiently and cost-effectively.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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