(Source: https://pltfrm.com.cn)
Introduction
Sustainable success in China’s live streaming market depends on repeatable systems rather than one-off viral events. Overseas brands need a clear operational framework that integrates content, technology, and performance measurement. This article outlines a practical approach to building scalable live commerce operations.
1. Strategic Planning and Platform Selection
1.1 Platform Evaluation
Strategic Fit: Choose platforms based on category, audience, and conversion tools.
Planning Tip: Pilot on one platform before expanding.
1.2 Resource Allocation
Operational Clarity: Define roles for hosts, moderators, and technical staff.
Outcome: Improved execution efficiency.
2. Workflow and Process Design
2.1 Pre-Stream Preparation
Risk Reduction: Detailed preparation minimizes live errors.
Best Practice: Conduct rehearsals and contingency planning.
2.2 Live Execution Management
Operational Control: Clear workflows ensure smooth sessions.
Tool Support: Use checklists and dashboards during streams.
3. Performance Measurement Systems
3.1 KPI Definition
Key Metrics: Focus on retention, conversion, and order value.
Insight: Metrics guide optimization priorities.
3.2 Reporting Automation
Efficiency Gain: Automated reports save time.
SaaS Advantage: Consistent insights support scaling.
4. Scaling and Optimization
4.1 Replicable Formats
Standardization: Repeatable formats improve efficiency.
Result: Faster scaling with lower risk.
4.2 Continuous Improvement
Iteration Cycle: Use data to refine each session.
Outcome: Sustainable long-term growth.
Case Study: Singapore-Based Lifestyle Brand Building Live Commerce Capability
A Singapore-based lifestyle brand developed standardized live formats and SaaS-based reporting. By refining workflows and host training, the brand achieved consistent performance across multiple live sessions.
Conclusion
A structured operational framework is essential for live commerce success in China. Overseas brands that prioritize systems, data, and consistency can achieve sustainable growth through live streaming.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
