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For global brands seeking to enhance their strategies in the Chinese market, leveraging Baidu Keyword Planner is essential. This tool provides valuable insights and features for developing effective keyword strategies that drive results. Here’s how global brands can use Baidu Keyword Planner to enhance their strategies.
- Understanding Local Search Behavior
Baidu Keyword Planner offers insights into local search behavior, helping global brands understand what keywords resonate with Chinese consumers. By researching local search trends, brands can tailor their keyword strategies to better align with consumer preferences. For example, a global tech brand might target keywords like “latest gadgets China” to attract tech enthusiasts.
- Creating a Targeted Keyword Strategy
Develop a targeted keyword strategy by selecting keywords that align with both your brand objectives and local search trends. Baidu Keyword Planner enables you to identify high-potential keywords and adapt your strategy accordingly. For instance, a global fashion retailer could focus on keywords like “fashion trends China” and “luxury apparel Shanghai” to attract fashion-conscious shoppers.
- Expanding and Refining Your Keyword List
Use Baidu Keyword Planner to expand and refine your keyword list by exploring related keywords and variations. This helps in capturing a wider audience and addressing different search intents. For example, expanding from “healthy snacks” to “organic healthy snacks China” and “gluten-free snacks Beijing” can enhance your reach.
- Tracking and Optimizing Keyword Performance
Regular tracking and optimization of your keyword performance are vital for campaign success. Baidu Keyword Planner allows you to monitor keyword performance and make data-driven adjustments. For example, shifting focus to high-performing keywords based on performance metrics can improve overall campaign effectiveness.
Case Study: Driving Engagement for the 2024 Guangzhou International Trade Fair
For the 2024 Guangzhou International Trade Fair, a global trade show organizer used Baidu Keyword Planner to enhance their keyword strategy. By focusing on relevant and high-traffic keywords, the organizer achieved a 50% increase in online engagement and a 30% rise in event registrations. Regular performance tracking and adjustments were crucial for these results.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
