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For global brands aiming to establish a strong presence in the Chinese market, optimizing keyword strategies is essential. Baidu Keyword Planner offers powerful tools for developing keyword strategies that enhance visibility and drive engagement. Here’s how global brands can utilize Baidu Keyword Planner to optimize their presence.
- Identifying Market-Specific Keywords
Baidu Keyword Planner helps identify market-specific keywords that align with local consumer preferences. For global brands, understanding these nuances is crucial for effective keyword targeting. For example, a global beauty brand might use Baidu Keyword Planner to identify popular beauty trends in China, such as “K-beauty products Shanghai” or “natural skincare Beijing.”
- Building a Comprehensive Keyword List
Utilize Baidu Keyword Planner to build a comprehensive keyword list that includes high-volume and niche keywords relevant to your brand. This approach ensures that you capture both broad and specific search queries. For instance, a global travel brand could focus on keywords like “luxury travel experiences China” and “adventure tours Shanghai” to appeal to diverse travel interests.
- Leveraging Keyword Insights for Strategy Refinement
Baidu Keyword Planner provides valuable insights that help refine your keyword strategy. By analyzing search volume, competition, and CPC data, global brands can prioritize keywords that offer the best ROI. For example, focusing on keywords with high search volume and moderate competition can optimize your campaign budget and enhance visibility.
- Adapting to Market Changes
Regularly adapt your keyword strategy based on market changes and performance data. Baidu Keyword Planner allows you to track keyword performance and adjust your strategy to stay relevant. For example, if certain keywords experience a decline in performance, updating your list with emerging trends can maintain campaign effectiveness.
Case Study: Enhancing Brand Visibility for the 2024 Beijing International Tourism Expo
For the 2024 Beijing International Tourism Expo, a global travel brand utilized Baidu Keyword Planner to optimize their keyword strategy. By focusing on market-specific and high-traffic keywords, the brand achieved a 40% increase in online visibility and a 35% boost in event inquiries. Regular updates based on keyword performance were crucial for these results.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
