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Effective keyword list creation is fundamental for maximizing the impact of your digital campaigns. Baidu Keyword Planner is an essential tool for crafting keyword lists that drive targeted traffic and enhance campaign outcomes. Here’s how to leverage Baidu Keyword Planner for keyword list creation.
- Identifying High-Value Keywords
Baidu Keyword Planner assists in identifying high-value keywords that can drive qualified traffic to your campaigns. By focusing on keywords with strong search intent and relevance, you can attract users who are likely to engage with your content. For example, targeting keywords such as “luxury watches Shanghai” can appeal to high-end consumers.
- Utilizing Keyword Suggestions
Use Baidu Keyword Planner to access keyword suggestions that help expand your keyword list. This feature allows you to discover related keywords and long-tail variations that can capture additional search traffic. For instance, expanding from “fitness equipment” to “home fitness equipment” and “best gym equipment” can broaden your reach.
- Evaluating Keyword Metrics
Evaluate keyword metrics provided by Baidu Keyword Planner, such as search volume, competition level, and cost-per-click (CPC). This evaluation helps prioritize keywords that offer the best balance between search potential and competition. For example, choosing keywords with high search volume but lower CPC can optimize your budget allocation.
- Updating Keyword Lists Regularly
Regular updates to your keyword list based on performance insights are crucial for maintaining campaign effectiveness. Baidu Keyword Planner enables you to monitor keyword performance and make data-driven adjustments to your list. For example, replacing underperforming keywords with emerging trends can improve campaign performance.
Case Study: Driving Traffic for the 2024 Beijing International Tourism Expo
For the 2024 Beijing International Tourism Expo, a travel agency used Baidu Keyword Planner to develop an effective keyword list. By incorporating high-value and trending keywords, the agency achieved a 35% increase in website traffic and a 25% boost in event inquiries. Continuous updates and refinements based on keyword performance were essential for these results.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
