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Creating an effective keyword list is crucial for the success of your digital campaigns. Baidu Keyword Planner offers valuable tools for generating and refining keyword lists that can significantly enhance your campaign performance. Here’s how to use Baidu Keyword Planner for effective keyword list creation.
- Researching Relevant Keywords
Baidu Keyword Planner helps identify relevant keywords that match your campaign goals. By researching and selecting keywords that align with user search behavior, you can attract a targeted audience. For example, if you’re promoting eco-friendly products, targeting keywords like “sustainable living products Beijing” can attract environmentally conscious consumers.
- Expanding Your Keyword List
Utilize Baidu Keyword Planner to expand your keyword list by exploring related keywords and variations. This approach helps in capturing a broader audience and addressing different search intents. For instance, expanding from “organic skincare” to include “organic skincare for sensitive skin” and “organic facial creams” can cover more search queries.
- Analyzing Keyword Performance
Baidu Keyword Planner provides insights into keyword performance metrics, such as search volume and competition. Analyzing these metrics allows you to prioritize keywords that have high search potential and low competition, optimizing your campaign’s effectiveness. For example, focusing on keywords with a high search volume but moderate competition can improve your campaign’s visibility.
- Refining Your Keyword Strategy
Regularly refine your keyword list based on performance data and evolving trends. Baidu Keyword Planner allows you to track keyword performance and adjust your list to focus on high-performing keywords. For instance, if certain keywords show declining performance, replacing them with emerging trends can keep your campaign relevant.
Case Study: Boosting Engagement for the 2024 Shanghai International Auto Show
For the 2024 Shanghai International Auto Show, an automotive brand used Baidu Keyword Planner to create a targeted keyword list. By focusing on high-performing and relevant keywords, the brand achieved a 30% increase in event engagement and a 20% rise in visitor registrations. Regular refinement based on keyword performance data was key to these results.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
