(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is an indispensable tool for understanding keyword competitiveness and optimizing digital marketing strategies in China. Here are some key aspects to consider:
- Competitive Insights: Baidu Keyword Planner offers valuable insights into keyword competitiveness by analyzing the number of advertisers bidding on specific keywords. High competition often means that the keyword is valuable and frequently searched, but it also implies higher costs and more effort to achieve top rankings. By identifying keywords with moderate competition, you can target areas where the cost-per-click (CPC) is lower while still attracting relevant traffic.
- Adjusting Bid Strategies: Understanding keyword competitiveness allows you to adjust your bid strategies effectively. For high-competition keywords, you may need to increase your bids to secure top positions in search results. For lower-competition keywords, a more conservative bidding approach can yield good results at a lower cost. Baidu Keyword Planner helps in setting appropriate bids based on competitiveness and expected return on investment (ROI).
- Optimizing Content and Ads: Knowing the competitiveness of keywords can guide both content creation and ad campaigns. For highly competitive keywords, focus on creating high-quality, relevant content that provides value and engages users. For less competitive keywords, craft targeted ads and content that address specific needs or interests of your audience, enhancing the chances of achieving higher rankings and conversions.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
