(Source: https://pltfrm.com.cn)
When using Baidu Keyword Planner, understanding keyword competitiveness is crucial for optimizing your search engine marketing efforts. Here are three essential points:
- Assessing Competition Levels: Baidu Keyword Planner provides data on the level of competition for specific keywords. This information helps marketers identify which keywords are highly competitive and which ones have lower competition. By targeting less competitive keywords, businesses can achieve better visibility and higher rankings on Baidu without facing intense competition from other advertisers.
- Balancing Volume and Competitiveness: While high-competition keywords often have high search volumes, targeting them can be challenging and costly. Conversely, low-competition keywords might have lower search volumes but can be more cost-effective and easier to rank for. Striking a balance between keyword volume and competitiveness ensures that your SEO and PPC campaigns are both effective and efficient.
- Strategic Keyword Selection: Selecting the right mix of keywords based on their competitiveness is a strategic decision. Baidu Keyword Planner helps marketers develop a comprehensive keyword strategy that includes a blend of high, medium, and low-competition keywords. This approach maximizes the chances of reaching different segments of the target audience while optimizing budget allocation for keyword bidding and content creation.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
